Towards Sustainability Through Incremental Innovation of a Low Cost Product: The Nespresso Case

Autores

  • Rosana Yasue Narazaki Universidade Nove de Julho
  • Mauro Silva Ruiz Universidade Nove de Julho - UNINOVE
  • Cláudia Terezinha Kniess Universidade Nove de Julho - UNINOVE
  • Cristiane Drebes Pedron Universidade Nove de Julho - UNINOVE

DOI:

https://doi.org/10.7769/gesec.v9i2.789

Palavras-chave:

sustainable innovation, Nespresso, aluminum recycling, Triple Bottom Line

Resumo

With the increase of the population, it is imperative to expand the production of goods and services to meet the needs of individuals. Aggressive production practices are destroying and diminishing the world’s natural resources, without any consideration about its consequences and impact on future generations. In order to minimize this problem, organizations need to develop innovations, which focus on and address the economic, social and environmental dimensions, or Triple Bottom Line. This article presents a case study on Nespresso, and investigates their strategy of developing an innovative recyclable aluminum coffee capsule, and a closed-loop recycling process, with the purpose of meeting the Triple Bottom Line. Data collection was done through secondary data, video testimonies and public documents. The collected data was analyzed and validated using the Theoretical Framework of Sustainability. With the understanding of this case, it was sought to answer the following research question: How can a low-cost incremental innovation contribute to sustainability in a gourmet coffee company? The main finding is that a low-cost product with incremental innovation, designed to meet the purpose of the Triple Bottom Line and coupled with a value-sharing strategy, is capable of delivering economic, social, and environmental benefits.

 

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Biografia do Autor

Rosana Yasue Narazaki, Universidade Nove de Julho

Professora convidada para o curso de pós-graduação latu sensu desde 2016

Mauro Silva Ruiz, Universidade Nove de Julho - UNINOVE

Doutor em Geografia pela Southern Illinois University at Carbondale (IL/EUA). Professor e Pesquisador na Universidade Nove de Julho - UNINOVE, Sao Paulo, (Brasil).

Cláudia Terezinha Kniess, Universidade Nove de Julho - UNINOVE

Doutora em Ciência e Engenharia de Materiais pela Universidade Federal de Santa Catarina - UFSC, Florianópolis, (Brasil). Docente e pesquisadora na Universidade Nove de Julho - UNINOVE, Sao Paulo, (Brasil).

Cristiane Drebes Pedron, Universidade Nove de Julho - UNINOVE

Doutora em Gestão pelo Instituto Superior de Economia e Gestão - ISEG da Universidade de Lisboa (Portugal). Professora e Pesquisadora na Universidade Nove de Julho UNINOVE, Sao Paulo, (Brasil).

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Publicado

2018-08-16

Como Citar

Narazaki, R. Y., Ruiz, M. S., Kniess, C. T., & Pedron, C. D. (2018). Towards Sustainability Through Incremental Innovation of a Low Cost Product: The Nespresso Case. Revista De Gestão E Secretariado, 9(2), 01–19. https://doi.org/10.7769/gesec.v9i2.789

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