Turismo y Sistemas Empresariales Resilientes: Factores Críticos de Adaptabilidad en Baños de Agua Santa – Ecuador

Giovanni Herrera Enríquez, Gonzalo Rodríguez Rodríguez

Resumo


La resiliencia es entenidda como la capacidad dinámica de aprendizaje, auto-organización y adaptabilidad de un sistema, cuando es afectado por eventos imprevistos. Dentro de este contexto, esta investigación se enfoca en la dimensión económico-empresarial de la resiliencia y establece una metodología basada en Fuzzy AHP para determinar la incidencia de cinco criterios de análisis que se relacionan con: visión empresarial, emprendimiento por oportunidad, ambiente empresarial, comportamiento de la empresa frente al desastre y actividad empresarial femenina, que de acuerdo a la literatura científica y a la opinión de expertos, están inmersos en la adaptabilidad de los territorios y regiones afectados por desastres de origen natural.  La aplicación empírica en la ciudad turística de Baños de Agua Santa en Ecuador,  se justifica al ser reconocida por la Naciones Unidas, como “Ciudad Resiliente a eventos volcánicos”. Los resultados presentan un diagnóstico de la resiliencia del sistema económico-empresarial de esta localidad, a la vez que identifican en qué medida estos factores contribuyeron a su adaptabilidad. El modelo Fuzzy AHP, considera el juicio de expertos en eventos catastróficos ocurridos en Ecuador y Chile en estos últimos dieciseis años. 


Palavras-chave


Gestión de desastres; Adaptabilidad; Resiliencia.

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DOI: http://dx.doi.org/10.7769/gesec.v8i1.606

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Direitos autorais 2017 Giovanni Herrera Enríquez, Gonzalo Rodríguez Rodríguez

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Esta obra está licenciada sob uma licença Creative Commons Atribuição - Não comercial - Sem derivações 4.0 Internacional.

Revista de Gestão e Secretariado - GeSeC e-ISSN:2178-9010

Licença Creative Commons
Este obra está licenciado com uma Licença Creative Commons Atribuição-NãoComercial 4.0 Internacional.

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