Uma abordagem à satisfação dos responsáveis pelos alojamentos turísticos à alocação de recursos dos municípios portugueses
DOI:
https://doi.org/10.7769/gesec.v12i3.1247Palavras-chave:
Turismo, Satisfação, Responsáveis de Alojamentos Turísticos, Municípios Portugueses, Regressão Logística Ordinal.Resumo
Gerir é uma tarefa sempre difícil uma vez que, existem demasiadas variáveis envolvidas e que se torna ainda mais complicada quando as perspectivas futuras são incertas. Efetivamente, a partir do final de 2019, devido à propagação do SARS-CoV2 o turismo tornou-se altamente vulnerável e os responsáveis pelos alojamentos turísticos tiveram quebras de receitas bastante avultadas. O objetivo deste artigo é analisar, de que forma os responsáveis das empresas de alojamentos turísticos percepcionam, em termos de satisfação, a alocação de recursos que é feita pelos municípios. Para tal recorreu-se a metodologias estatísticas tais como: descritivas, análise componentes principais, regressão linear múltipla e regressão logística ordinal. As conclusões remetem para a importância da divulgação feita pelos municípios na satisfação global dos responsáveis pelo alojamentos turísticos. Contudo, o apoio ao turista e à realização de eventos também se mostrou relevante em termos de alocação de recursos por parte dos municípios.Downloads
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